Hoong Fei is a Director of Software Development at AMD, with over 25 years of experience in enterprise IT. Based in Penang, Malaysia, he holds an MBA from the University of South Australia and leads major transformation programs focused on Finance systems and process modernization. His work integrates enterprise SAP with cloud platforms and internal AI tools to deliver seamless user experiences.

Hoong Fei also heads the site IT organization, driving sustainable infrastructure and software development. He is a passionate advocate for AI adoption, spearheading the “AI First” movement at AMD Malaysia to align with the company’s leadership in the AI era. Prior to AMD, Hoong Fei spent over a decade at Intel, where he led IT initiatives across Supply Chain, Finance, and Advanced Analytics.